You may already know that I absolutely love the EL Double Wear Makeup (review here). Both shades 3W1-Tawny and 4W1-Shell Beige work for me during the course of the year. Right now I'm mixing both of them to get my perfect shade. In MAC terms, I'm in between NC35-37 right now. I think 4W1 could work for NC40 ladies.
These shades are very different between them, so if you are considering buying I strongly recommend getting a sample first at your nearest EL counter.
I guess that would be my biggest complaint with this foundation: the small selection of colors.
**I'm always fascinated how in the "foundation world" we all speak the same language when referring to MAC shades**
++Click on all pics for enlarged versions of them++
Just applied (wet) on NC30 skin --back of my arms--
¡Vivan, amen y rían!